Who you are and the label you choose for yourself - in this part of the world, is hugely important and can be as divisive as it is multi-dimensional.
If you live in Northern Ireland you can be many things - a British Citizen, an Irish Citizen, an Ulster-man, an Ulster Scot, a European....... but now you can be Northern Irish!
I was shopping in Sainsbury's today and bought a pint of milk (pictured above) - it has not been lost on me that the name used Northern Irish, together with the colours of the pie chart (green, white and gold/orange)
Flags, colours and identity are important in Ulster - but Northern Irish is pure tripe and absolute folly!!